To anyone who has seen a lot of Simpsons Episodes, the following dialogue will be familiar.
In the episode where Springfield bans alcohol, Duff Beer creates a new product called Duff Zero.
Duff President: We believe that people drink Duff not for its alcohol content, but for its robust taste. For this reason, we have created Duff Zero, the non-alcoholic Duff beer.
Similarly, in an interview on the BBC about this current debacle between the US IRS and the Swiss Bank UBS, the Swiss Banking official said the following when asked about the future of Swiss Banking: people use Swiss banks because they know the product and the currency is stable, people want to work with people they can know and trust. It has nothing to do with tax evasion.
Right. Do you also read them for the articles?